STEP ONE: Define your business goals: Before you start creating your content marketing plan, you need to define your business goals. Your content should be aligned with these goals to ensure that it’s driving your business forward. What are you trying to achieve? More sales? More leads? Better brand recognition? Whatever your goals are, make sure they’re clearly defined so you know what it is you’re trying to accomplish.

STEP TWO: Identify your target audience: Who are you creating content for? Who is your target audience? You need to understand your audience’s interests, pain points, and motivations to create content that resonates with them. Creating buyer personas can help you identify your target audience and create content that speaks directly to them.

STEP THREE: Create a content strategy: Once you’ve defined your business goals and identified your target audience, it’s time to create a content strategy. Your content strategy should outline the types of content you’ll create, the channels you’ll use to distribute it, and the metrics you’ll use to measure success.

STEP FOUR: Plan your content: With your content strategy in place, it’s time to start planning your content. This includes creating a content calendar and outlining the topics, formats, and channels for each piece of content. Make sure your content is high-quality, relevant, and useful to your audience. When writing for your business don’t worry about sounding professional. Sound like you. There are billions of businesses out there vying for attention, but your story is what’s going to separate this one from the rest. Be clear, be confident and don’t overthink it.

STEP FIVE: Now its time for production! Tips to remember are shareable content is a key ingredient in any successful content marketing strategy, and planning on repurposing content across different channels can save you time and maximize your reach.

STEP SIX: Promote your content: Creating great content is only half the battle. You also need to promote it through both organic and paid methods to get it in front of your target audience. Use social media, email marketing, and other channels to promote your content and drive traffic to your website or your store.

STEP SEVEN: The first step was setting goals for your business, now it’s time to how you’re doing. Measuring the ROI (Return On Investment) of your content marketing efforts is crucial for identifying areas of improvement and refining your approach. Remember, you can’t weigh a pig until you feed it! Content marketing is a constant cycle of feeding and weighing. And over time you will almost always become more effective.